Neuro-economics
There was a good article in the New York Times on Thursday that helps define neuroeconomics. Neuroeconomics is essentially a subset of behavioral economics: experimenters see how a stimulus affects the brain and causes behavior to be different.
Neuro-economics is just getting started. ... Investors are becoming interested in the money-making potential of these ideas. Imagine training traders to set their emotions aside or testing their objectivity in advance with brain scans. Futuristic devices might monitor their emotions on the trading floor or in a bargaining session and instruct them how to compensate for possible mistakes.Futuristic devices? All we need is System HAG, which compensates for possible mistakes by buying when those emotional human traders are selling.
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